creating a brand identity
A brand is a product; a strong consistent Brand Identity is paramount to a company or products success. Your Brand Identity creates your business and your businesses personality. Creating a Brand Identity is your business, your business objectives, your aims and goals. Most importantly your Brand Identity is your customers wants, and needs.
myquirk believes a great Brand Identity creates an impression that a Brand associated with a product or service has certain characteristics or qualities that make it desirable, special and unique.